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Marketing For Dummies

PUBLISHER: John Wiley & Sons GENRE

AUTHOR: Jeanette McMurtry

FORMAT: EPUB

LANGUAGE: English

The classic, bestselling marketing guide, updated for the digital era 
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting 
your business. Whether you're a small mom-and-pop shop, a local nonprofit, 
or a mid-size business looking to grow, the right marketing approach can 
make your company or organization stand out from the crowd. This book show 
you how to find, reach, and engage with your customers in a way that bring 
in business. This new edition, updated to align with the latest marketing 
revolution, introduces you to essential techniques including search engine 
guerilla, global, and behavior marketing. You'll learn where to find your 
people, and how to give them what they want--how they want it--using 
behavioral techniques. You'll discover inexpensive online marketing and 
promotion tools, proving that budget doesn't have to be an insurmountable 
obstacle. You'll find up-to-date marketing plans, resources, and examples 
throughout to help you get out there and get your business noticed today! 
Today's marketing treats every aspect of customer interaction--including 
customer service and the product itself--as an opportunity to grow. This 
book shows you how to harness the power of these techniques to drive 
traffic, boost sales, and move your business forward. Turn web visibility 
into real-world traffic and sales Reach the right people at the right time 
Develop a cohesive marketing plan for any budget Source locally, market 
dynamically, and connect with your community Whether you're looking for 
fundamental marketing skills, seeking guidance on social media and 
analytics, or need a full-blown comprehensive web marketing strategy, this
book has you covered. Marketing For Dummies, 5th Edition helps you open the
door to a new, more successful phase of business